The design process often begins with choosing a concept or a combination of concepts such as; light, transparent, clear, immaterial, introvert, extrovert, closed, open, levitating, seamless...
I make these choices depending on the type of product, the situation and my own mood. These concepts generate specific evaluation criteria that make the design process workable and enable me to evaluate the ‘form ideas’.
I also use more general criteria that every design must meet. The image must be new and imaginative, with a minimum of resources, but should also be functional and without compromise.
Eventually, if everything is just right, the end product is truly beautiful. My NeXtime clocks are a good example.
Short CV
1978 diploma, Arnhem Academy of Art and Design. Designing in metals and synthetics [currently 3d.design department]
1978 co-founder: Ebbing-Haas-Schudel Association, bureau for industrial design
1980 co-founder: Designers Association, bureau for graphic and industrial design
1980 co-founder: Designum Label for interior products
2001 foundation ‘Paul Schudel Design’ product and interior design
Since 1983 part-time instructor at various art schools and colleges in the Netherlands and abroad, including:
Artez Arnhem, HKU Utrecht, Fachhochschule Düsseldorf, FHH Hannover
Work included in the collections of:
Museum Boymans van Beuningen, Rotterdam
National Art Service, Den Haag
Municipal Van Reekummuseum, Apeldoorn
Die Neue Sammlung, München
Museum of Modern Art, New York
Museum van Moderne Kunst, Arnhem
Stedelijk Museum, Amsterdam
Cooper Hewitt Museum, New York
London Design Museum
